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Other crucial criticisms include the marketing mix lacks a strategic framework and is particularly, therefore, unfit to generally be a setting up instrument, specifically when uncontrollable, external things are an essential element of the marketing natural environment.[fifty three] Modifications and extensionsThis fourth P is centered on giving a

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In keeping with economic historian Toby Green, in Kongo "providing in excess of receiving was a image of spiritual and political ability and privilege."[61]Forex was launched as standardised cash to facilitate a wider Trade of goods and providers. This first phase of forex, where by metals were being utilized to symbolize saved value, and symbols t

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